4 ways women over 40 are turning from panda-eyed to bright-eyed this winter 2026
Published on 26th October 2026
(number 4 is brand new)
1. Sleep
Seven hours a night, phone down before bed, a dark and cool room: yes, yes and yes.
2. Eye cream & concealer
Caffeine eye cream, cold spoons, colour-correcting concealer: yes, yes and yes.
3. Hydration & SPF
Plenty of water, SPF around the eyes, an extra pillow: yes, yes and yes.
4. Daily iron
Dark circles have many causes, including genetics, sleep and allergies, and low iron is one of them. The skin under your eyes is some of the thinnest on your body, so when iron runs low your blood carries less oxygen, skin can look paler, and the shadows underneath can look darker (not to mention all the other problems...). That's why “ferritin face” has been all over the news.
5. The Ferritin Way
The Ferritin Fish gets your daily iron straight to where it's needed, better than any other solution. Powders are easy to forget and don't actually carry iron through to your blood cells effectively, whilst pills are expensive and known to cause problems for the female digestive system. We make our fish in small iron ingot batches, along with our premium kitchen accessories which support a full iron lifestyle. Get your iron back today.
What doctors say about iron and skin
“The idea that insufficient iron can impact one’s appearance is medically well established.”
Anna Komorowski, MDHematologist, Northwell Health“Skin can lose its warm appearance and can look pale or gray-ish, depending on baseline skin tone.”
Gary Goldenberg, MDDermatologist, Mount Sinai“Anemia can show several manifestations on the skin.”
Gary Goldenberg, MDDermatologist, Mount Sinai“These visual clues can certainly prompt concern.”
Anna Komorowski, MDHematologist, Northwell Health“Skin pallor is often only noticeable in individuals with lighter skin tones.”
Marisa Garshick, MDDermatologist, New York“The idea that insufficient iron can impact one’s appearance is medically well established.”
Anna Komorowski, MDHematologist, Northwell Health“Skin can lose its warm appearance and can look pale or gray-ish, depending on baseline skin tone.”
Gary Goldenberg, MDDermatologist, Mount Sinai“Anemia can show several manifestations on the skin.”
Gary Goldenberg, MDDermatologist, Mount Sinai“These visual clues can certainly prompt concern.”
Anna Komorowski, MDHematologist, Northwell Health“Skin pallor is often only noticeable in individuals with lighter skin tones.”
Marisa Garshick, MDDermatologist, New York