4 ways women over 40 are going from straw hair to a luscious horse mane this winter 2026

Published on 26th October 2026

(number 4 is brand new)

1. Scalp massage

Five minutes of scalp massage, a wide-tooth comb, a silk pillowcase: yes, yes and yes.

2. Gentle washing

Cooler water, a gentle shampoo, air-drying when you can: yes, yes and yes.

3. Protein & healthy fats

Eggs at breakfast, oily fish twice a week, a handful of nuts: yes, yes and yes.

4. Daily iron

Hair that is shedding, dull or brittle has many causes, including stress, hormones, thyroid and diet, and low iron is one that doctors commonly check for. Your body needs iron to make haemoglobin, which carries oxygen around your blood (not to mention all the other problems...).

Iceberg graphic: hair shedding is the visible tip; below the surface are dull brittle hair, brittle nails, pale skin, constant tiredness, brain fog, cold hands and feet, shortness of breath, heart palpitations and restless legs

5. The Ferritin Way

The Ferritin Fish gets your daily iron straight to where it's needed, better than any other solution. Powders are easy to forget and don't actually carry iron through to your blood cells effectively, whilst pills are expensive and known to cause problems for the female digestive system. We make our fish in small iron ingot batches, along with our premium kitchen accessories which support a full iron lifestyle. Get your iron back today.

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